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2022 Annual Next Generation Awards
Texas
Joanna Soucy
Expanded Aligned Data's brand presence in and outside of the data industry
Spearheaded go-to market strategies of several Aligned programs
Helped position company as one focused on philanthropic activities
In her position as Aligned Data Centers’ senior vice president, brand strategy, Joanna Soucy is responsible for implementing brand positioning, promotional activities, public relations and other business strategies through multiple communications channels. Since beginning her tenure at Soucy has successfully expanded the company’s brand presence within and outside of the data center industry. Her leadership contributed to positioning the company as a leading, sustainable data center company, making the brand synonymous with innovative technologies associated with the highest environmental, social and governance standards that mitigate climate change.
One notable achievement involved successful go-to-market strategies of several Aligned programs, data center markets and data center solutions. These included Aligned ExpandonDemand, Aligned Build-to-Scale, Aligned Access, Aligned Insight, AlignedCares, Aligned Sustainability, Aligned’s Safety Program, Aligned Ashburn, Salt Lake City and Chicago data centers. Soucy also has been successful in restructuring and repositioning the organization’s brand strategy and communications as it moved from a high-growth start-up to a faster-growing mid-sized company.
Thanks to Soucy’s efforts, Aligned is now positioned as a trusted resource for the media and analysts all over the globe. Aligned’s executive team has become a trusted resource for commentary, industry insights, and news, which is constantly covered by the top industry publications, furthering its message of success, growth, new offerings and sustainability. She also positioned Aligned as an active stakeholder in several industry organizations focused on philanthropic activities like Infrastructure Masons, Data Center Coalition and DC Delta.
These are just a few reasons we chose Soucy as one of Texas’ 2022 Next Generation Award winners. Connect Media’s sixth annual Next Generation Awards recognize young leaders in the commercial real estate industry who are likely to be influential for years to come.