Responsible for the firm's brand and marketing strategy, communications and presence
Efforts helped lead to the company's $50 million in sales, year to date
Melissa Crain, Senior Vice President of Marketing and Communications at Taylor Street, has overall responsibility for creating the firm’s brand and marketing strategy, acquisition marketing, communications, corporate environments, events, and growing the firm’s presence.
Immediately after stepping into her current position, Crain undertook a major rebranding of the firm that included a full brand strategy and reinvention of the company’s core values and mission. During the process, she completely changed the relationship of the marketing department with the rest of the company, ensuring that all teams work together towards mission of creating an energetic, diverse, and innovative work environment and focused on the development of long-term relationships with each other and our clients.
Crain continues to add value, providing marketing materials days faster than working with an external agency. This saves the brokers time, allowing them to connect with their clients quicker, close deals and grow the business. To date, Crain has created and maintained offering memorandums for Taylor Street’s multifamily and retail team in just six months, accounting for more than $50 million in sales, year to date.
In her position, she interacts, trains, and leads a diverse team, promoting excellent communication and client relation skills. She believes clients are internal and external at Taylor Street, and treats all with integrity and respect.
These are just a few of the reasons we chose Melissa Crain as one of Connect CRE’s National 2022 Women in Real Estate Award winners. Connect CRE’s Women in Real Estate Awards honor the achievements and inspirational stories of women who have reached respected positions of leadership and play key mentorship roles for others.
I love content. I love writing it, visualizing it, and manipulating it to fit into different formats. I have years of experience in working with content, both as creator and editor. The content I create and edit provides assistance with many goals, ranging from lead generation, to developing street cred through well-timed thought-leadership pieces. Content skills include, but aren't limited to, articles and blogs, e-mails, promotional collateral, infographics, e-books and white papers, website copy and more.