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Michael Aresty

Company: 

Basis Industrial

Led initiatives that supported the underwriting of 2 million square feet in 2024

Initiatives include a lead attribution system and a digital transformation enterprise

Michael Aresty is the leasing and marketing manager at Basis Industrial. He oversees leasing and marketing efforts for more than 3 million square feet of small bay industrial space across over 20 Florida properties. He leads all marketing initiatives, including managing LoopNet and Crexi listings, developing standardized marketing materials, and building internal systems that grow with Basis’s expanding portfolio.

Aresty helped design and implement a company-wide lead attribution system and led a digital transformation initiative, including creating interactive site plans for over 40 properties. Additionally, he launched a centralized call center and implemented end-to-end lead source tracking tools. His efforts supported the underwriting of over 2 million square feet of industrial space in 2024.

He is involved in several philanthropic initiatives, including the Jewish Federation and Tikva, an organization supporting Jewish orphans in Ukraine.

These are just a few reasons we chose Michael Aresty as one of Connect CRE’s Florida & Gulf Coast 2025 Next Generation Award winners. Connect CRE’s annual Next Generation Awards recognize young leaders who will have a strong influence on the commercial real estate industry.

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Inside The Story

Basis Industrial's Michael Aresty

About Amy Wolff Sorter

I love content. I love writing it, visualizing it, and manipulating it to fit into different formats. I have years of experience in working with content, both as creator and editor. The content I create and edit provides assistance with many goals, ranging from lead generation, to developing street cred through well-timed thought-leadership pieces. Content skills include, but aren't limited to, articles and blogs, e-mails, promotional collateral, infographics, e-books and white papers, website copy and more.