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Virginia Love



Serves as liaison between industry and company's internal departments

Played critical role in execution and production of Entrata Connect and Entrata Summit

Virginia Love is a 30-year veteran apartment industry expert, with a focus in operations. She joined Entrata’s executive team as Industry Principal in 2019. Due in no small part to Love’s efforts, Entrata’s property management platform oversees more than 2.5 million units nationwide.

In her position, she serves as a liaison between the industry and Entrata’s internal marketing, product and sales departments. She was also significantly involved in the development and rollout of Entrata’s flexible tour type offerings at the height of the pandemic. She also plays a critical role in the production and execution of Entrata Connect, the company’s annual virtual conference, and Entrata Summit, its annual in-person user conference.

Before her position with Entrata, Love held prominent leadership roles among apartment owners and operators like Trammell Crow, Waterton Residential and ING Clarion.

Love is active in the industry, serving as a board member or committee member at the National Apartment Association, National Multifamily Housing Council, Zillow Multifamily Advisory Board, Multifamily Social Media Summit Advisory Board, Grace Hill Leadership Council, Atlanta Apartment Association and the Georgia Apartment Association.

She continues to support community service efforts to aid Georgia veterans who are homeless. For more than two decades, she chaired the Atlanta Apartment Association’s Community Service Committee, which includes oversight of the association’s annual Food-a-Thom for the Atlanta Community Food Bank.

These are just a few of the reasons we chose Virginia Love as one of the Atlanta & Southeast 2022 Women in Real Estate Award winners. Connect CRE’s Women in Real Estate Awards honor the achievements and inspirational stories of women who have reached respected positions of leadership and play key mentorship roles for others.


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Entrata's Love

About Amy Wolff Sorter

I love content. I love writing it, visualizing it, and manipulating it to fit into different formats. I have years of experience in working with content, both as creator and editor. The content I create and edit provides assistance with many goals, ranging from lead generation, to developing street cred through well-timed thought-leadership pieces. Content skills include, but aren't limited to, articles and blogs, e-mails, promotional collateral, infographics, e-books and white papers, website copy and more.