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2026 The ApartmentBuildings.com 100
Innovators of the Year
- Chris Moltke-Hansen Spearheads Tech Upgrades at Apartment Management Consultants
- Blima Ehrentreu Leads The Designers Group’s Growth Through Technology
- BRIDGE Housing and Avanath Communities Offer A New Model for Affordable Housing Management
- Cap Pointe Advisors and Greystone Break New Ground in Section 8 Financing
- Cherry Development Supports Homeowners with New Program
- Coral Charge Takes EV Charging Off the Utility Grid
- Deloitte Suggests an SaaS Approach to Multifamily
- Drake Property Management Scales Operations With Centralized Tech
- Hotelization is Redefining the Resident Experience
- Ivy Energy’s Logan Carter Encourages Solar As A Revenue-Producing Asset
- Josh Draughn With Hillpointe Turns AI into a Leasing Advantage
- LA Más Uses Community Ownership to Preserve Affordable Housing
- Michael Broder with RCKRBX Relies on Renters For Forecasts
- Model/Z Brings a Manufacturing Mindset to Multifamily Construction
- Morguard Partners with CENGN, Nokia to Create Smart-Building Living Labs
- PearlX’s Simon Herrmann Helps Turn Multifamily Properties Into Energy Assets
- Reframe Brings Robotics, Modular Designs to Residential Construction
- Sarah Segal and Katherine Radziszewski of simplydbs Make Renter Feedback Continuous
- The Oakland Fund’s Rooted Program Supports Educators in Finding Affordable Housing
- Yardi Systems Shifts Multifamily AI From Answers to Action
Josh Draughn With Hillpointe Turns AI into a Leasing Advantage
As Hillpointe’s senior vice president of marketing, customer experience and centralized operations, Josh Draughn has led the design and deployment of what the company describes as the first AI-powered sales-coaching ecosystem in multifamily.
The platform combines conversational intelligence, personality assessments, behavioral coaching, marketing automation and manager reinforcement to identify the specific moments in prospect conversations when leasing decisions are won or lost. The platform then provides personalized coaching to associates.
Under Draughn’s leadership, Hillpointe’s lead-to-tour conversion rate increased from approximately 17% to more than 30% in less than six months, without increasing advertising spend or lead volume. The system also reduced new-hire ramp-up time from roughly 90 days to nine days.
Draughn previously led a digital leasing overhaul at Weidner Apartment Homes, including website migrations, real-time business intelligence reporting, and integrated technology systems across a 67,000-plus-unit portfolio. He also helped implement an AI-powered platform, Rentgrata, across 95% of Weidner’s portfolio, contributing to a 7% reduction in cost per move-in.
A recognized industry thought leader, Draughn has been named Multi-Housing News’ Marketing Executive of the Year. He regularly speaks at national multifamily conferences and associations, sharing his expertise in marketing, customer experience and AI-driven innovation.
These are some of the reasons why Josh Draughn was selected to receive ApartmentBuildings.com’s AB 100 Innovators of the Year Award, which recognizes those who demonstrate creativity, skill and success in the multifamily industry.