Now national director, NYC head, marketplace strategy
Strategized launch of VTS Market
Isaac Rosner joined VTS, a leading leasing, marketing, and asset management platform six years ago, and has since risen the ranks from an entry level business development and sales associate to his current role as national director, NYC head, marketplace strategy. As a leader in one of VTS’ most penetrated markets, Rosner has played a key role in the rollout of the CRE industry’s first integrated, online marketing platform that enables landlords and their agency teams to market and lease their available spaces remotely for the first time.
VTS, whose platform manages more than 60% of national Class A office space and 65% of the Manhattan office market, saw a successful launch of VTS Marketplace in June 2020, at the height of the pandemic when CRE professionals needed an online platform more than ever. At launch, leading landlords including Tishman Speyer, Brookfield Properties, Empire State Realty Trust, Hines, Oxford Properties Group, and RXR chose VTS Market as their system of record for digital leasing and marketing. With Rosner’s hand in strategizing the launch of the product and majority of the market’s largest owners onboard at launch, he has helped lead VTS Market to become reportedly the most rapidly adopted product in proptech history.
These are just a few reasons we chose Rosner as one of the New York/Tri-State 2021 Next Generation Award winners. Connect Media’s fifth annual Next Generation Awards recognize young leaders in the commercial real estate industry who are likely to be influential for years to come.
Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces.
Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications.
Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).