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Colleen Werner

Colleen Werner

Company: 

lulafit

Named a 2020 Digital Innovator transforming work by Employee Benefit News

Company grew 400% between 2019 and 2020

In 2020, spearheaded a diversity, equity and inclusion strategy among lulalfit's workforce

While the past year brought so much change and uncertainty to many, Colleen Werner, founder and CEO of lulafit, a wellness platform utilized by notable commercial developments throughout the country, stayed strong in her mission to continue to make well-being amenities accessible to everyone. With a goal to modernize well-being and to empower people to live better lives through holistic opportunities, Werner found that people living through the pandemic were in need of the company’s services now more than ever.

She knew that she had to pivot her business model somehow to continue to meet the needs of her clients. While stay-at-home orders went into effect, Werner and her team started producing digital content so tenants and residents throughout the country could still enjoy lulafit from their homes, both live and on-demand. 

In June 2020, lulafit’s digital product “lulafit LIVE” was launched to help keep people engaged, productive and healthy. Some of the first clients of lulafit LIVE included Chicago’s Aon Center, One Bennett Park, Old Post Office and Essex on the Park. Additionally, 4 World Trade Center, 7 World Trade Center, 120 Broadway and River Place in New York City, as well as 1735 Market St. in Philadelphia all have access to lulafit’s virtual programming via Silverstein Properties’ amenity experience app, INSPIRE Your Day. Werner was named a 2020 Digital Innovator transforming work by Employee Benefit News

These are just a few reasons we chose Werner as one of the National 2021 Next Generation Award winners. Connect Media’s fifth annual Next Generation Awards recognize young leaders in the commercial real estate industry who are likely to be influential for years to come.

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Inside The Story

lulafit's Werner

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).