Lunsford joined HLC in 2014 and was quickly promoted to managing principal, tasked with building a Dallas office leasing division, where he was instrumental in growing it to more than 8 million square feet of product.
Lunsford is described by others as a determined leader with integrity and a focus on relationships.
Thanks to Lunsford’s leadership and contributions, the firm, which marks its 28th anniversary this spring, had a banner year amid a global pandemic.
Holden Lunsford, recently named managing partner at Holt Lunsford Commercial (HLC) in Texas, is a rising star in the Lone Star State. Lunsford grew up in the industry. He was a toddler when his father launched the firm. As the oldest of three Lunsford siblings, all with careers in commercial real estate, he continues to take on increasing leadership roles with the firm.
Lunsford is described by others as a determined leader with integrity and a focus on relationships. He is a partner and mentor to many both inside and outside of the firm. Lunsford holds a strong commitment professional excellence and to living out our company’s values through service.
HLC is a values-based company with a rich and healthy culture. Lunsford would say that he’s a work-in-progress and embraces that culture. Nobody can master humility, but he studies it, practices and puts in the effort. Lunsford is focused on mentoring and developing others so they can be their very best. Excellent service is the goal.
Thanks to Lunsford’s leadership and contributions, the firm, which marks its 28th anniversary this spring, had a banner year amid a global pandemic. In 2020, HLC added 10 new leasing and investment personnel and started six new developments. In 2021, the firm HLC will start five to 10 new developments. HLC hired lots of young talent and is now ahead of the curve instead of discussing how to gear up.
Recruiting the right people for the firm is a critical effort for Lunsford. He has developed a unique program that ensures a high success rate and gets the right people on board. In turn, HLC has stability to achieve its vision and growth initiatives. Once you recruit the right people and develop them to their potential, by teaching them how to earn business and not just process or transact, then you’ve got something that will achieve success.
In his expanding role at HLC, Lunsford is focused on growth, operational and cultural initiatives, plus standardization for the company. He identifies strategic acquisition, disposition and development opportunities for HLC’s private and institutional clients. Additionally, Lunsford has been appointed to the firm’s six-person executive committee, which is responsible for the strategic vision, growth and cultural initiatives for the company.
These are just a few reasons we chose Lunsford as one of the Texas 2021 Next Generation Award winners. Connect Media’s fifth annual Next Generation Awards recognize young leaders in the commercial real estate industry who are likely to be influential for years to come.
Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM.
In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.