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Will Clanfield

Will Clanfield

Company: 

Zego

First and only head of marketing at Mobile Doorman

Impressive market launch led to Mobile Doorman’s acquisition by Zego

Now director of resident experience marketing at Zego

A creative and data-driven marketer, Will Clanfield has played a pivotal role in the growth and success of Mobile Doorman, a mobile resident engagement and data analytics solution, which was acquired by Zego (Powered by PayLease) in February 2021. With Clanfield as an integral member of Mobile Doorman’s team, what began in a cramped WeWork space in 2017 grew to become a leading developer of customizable, branded apps for multifamily operators and residents to engage via mobile devices.

As Mobile Doorman’s first and sole head of marketing, Clanfield was instrumental in the company’s formal market launch and resulting success. Under his leadership, Mobile Doorman substantially expanded its reach from only five markets to a national client base spanning all of North America. 

During his tenure, the company also experienced growth in excess of 1,100%+ in annual revenue. In addition to supporting a successful market launch, Clanfield built Mobile Doorman’s marketing department from the ground up, and for over three years advised on strategic initiatives and programs across marketing, sales, and public relations. 

A natural innovator with the ability to think on his feet, Clanfield expanded Mobile Doorman’s digital footprint by leveraging a strategic marketing plan resulting in a 100% increase in 2020 website traffic alone. He also designed and developed the company’s sales operations and pipeline infrastructure for Mobile Doorman’s sales engine, a critical function that allowed the company to build out its client base nationally. 

Ultimately, Mobile Doorman’s impressive market launch and subsequent impact in the proptech space—supplemented by Clanfield’s multi-pronged marketing plan—led to the company’s acquisition by Zego, the leading property technology company modernizing the resident experience. Now as director of resident experience marketing at Zego, Clanfield works closely with Zego’s executive and marketing team to ensure a seamless integration of the Mobile Doorman brand into Zego’s suite of products. 

These are just a few reasons we chose Clanfield as one of the Chicago/Midwest 2021 Next Generation Award winners. Connect Media’s fifth annual Next Generation Awards recognize young leaders in the commercial real estate industry who are likely to be influential for years to come.

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Inside The Story

Zego’s Clanfield

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).