Has a breadth of proptech experience due to executive background
Led creation and development of VTS Activate to improve tenant experience
Swaroopa Penikelapati has been integral in digitizing the commercial real estate industry. She has over 20 years of experience in technology across multiple sectors, including healthcare, finance and real estate. With a deep bench of expertise in growing proptech startups and driving successful acquisitions during her time as director of engineering at dotloop (acquired by Zillow) and co-founder and CTO of PropertyCapsule (acquired by VTS), Penikelapati boasts unique skills that drive successful product integrations following mergers and acquisitions.
She advises the executive team on forward-thinking strategies and opportunities based on the latest trends. Additionally, Penikelapati oversees all technology tactics while working with talent acquisition and human resource teams to ensure the best talent hiring and retention and prioritizing a diverse, equitable and inclusive environment.
Most recently, Penikelapati led the creation and development of VTS Activate, the company’s newly launched tenant experience solution built off of the previous acquisitions of tenant experience companies, Rise Buildings and Lane Technologies.
As an immigrant and woman of color, Penikelapati has faced several challenges arising from being the only female executive at the table working in software technology and commercial real estate. Going the extra mile has been essential to earning the trust and recognition of her male peers. It has taught her the importance of perseverance in facing adversity and obstacles that often seem daunting.
These are just a few reasons we chose Swaroopa Penikelapati as one of the National Connect CRE’s 2023 Women in Real Estate Award winners. Connect CRE’s Women in Real Estate Awards honor the achievements and inspirational stories of women who have reached respected leadership positions and play key mentorship roles for others.
I love content. I love writing it, visualizing it, and manipulating it to fit into different formats. I have years of experience in working with content, both as creator and editor. The content I create and edit provides assistance with many goals, ranging from lead generation, to developing street cred through well-timed thought-leadership pieces. Content skills include, but aren't limited to, articles and blogs, e-mails, promotional collateral, infographics, e-books and white papers, website copy and more.