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Pulido with CrossMarc Handles Mixed-Use Development and Investment Analysis Across Florida

Company: 

CrossMarc Services

Juan Pulido is an Investment and Advisory Analyst with CrossMarc Services, where he supports acquisitions, development and advisory initiatives across Florida. His job includes underwriting retail acquisition opportunities using Argus and advanced Excel modeling, while preparing detailed cash flow projections and sensitivity analyses that directly inform investment decisions. He also contributes to CrossMarc’s advisory practice, supporting both institutional and private clients on strategic real estate initiatives.

He is working with the development team, a design and engineering firm and a local government on the planning, entitlement and approval process of a 22-acre mixed-use center in Orlando.

Before joining CrossMarc in mid-2025, Pulido was a Transactions Analyst with Harrison Street, where he underwrote acquisitions across alternative asset classes, including student housing, senior housing, self-storage and build-to-rent communities. Pulido mentors Florida State University students pursuing careers in real estate and finance.  

These are just a few reasons we chose Juan Pulido as one of Connect CRE’s Florida & Gulf Coast Next Generation Award winners. Connect CRE’s annual Next Generation Awards recognize young leaders who will have a strong influence on the commercial real estate industry.

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Juan Pulido

About Amy Wolff Sorter

I love content. I love writing it, visualizing it, and manipulating it to fit into different formats. I have years of experience in working with content, both as creator and editor. The content I create and edit provides assistance with many goals, ranging from lead generation, to developing street cred through well-timed thought-leadership pieces. Content skills include, but aren't limited to, articles and blogs, e-mails, promotional collateral, infographics, e-books and white papers, website copy and more.