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2025 The ApartmentBuildings.com 100

Innovators of the Year
Amy Wolff Sorter
By: Amy Wolff Sorter

Mike Broder, RCKRBX

Company: 

RCKRBX

Michael Broder, James Moore and Kevin Hudak created RCKRBX (pronounced rocker box) to deliver demand-side, leading-indicator data to the real estate industry. RCKRBX’s data model and analytics are supported by 14-plus years of custom research studies across commercial office, multifamily and mixed-use real estate.

The information helps clients predict investment opportunities, design new market-entry strategies, obtain a holistic view of how populations, assets and markets will perform over time, increase marketing ROI, shorten time to stabilization, and drive greater premium capture/competitive performance.

Since its launch in 2023, RCKRBX has garnered subscribers and data clients, including JBG SMITH, Google, JPI, American Real Estate Partners (AREP), Continental Properties, Grosvenor, GatewayJax, Bozzuto, Hoffman and HRP.

The platform covers 25 of the top MSAs in the U.S. and will be expanded to an additional 75 MSAs.

RCKRBX has been recognized as a GlobeSt. Influencer in CRE Technology and Multifamily, and was selected as the Washington Business Journal’s DC Inno’s FIRE Awards and MERIT’s Technology Awards.

These are some of the reasons why RCKRBX was selected to receive ApartmentBuildings.com’s first annual AB 100 Innovator of the Year Award, which recognizes those who demonstrate creativity, skill and success in the multifamily industry.

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Inside The Story

RCKRBX

About Amy Wolff Sorter

I love content. I love writing it, visualizing it, and manipulating it to fit into different formats. I have years of experience in working with content, both as creator and editor. The content I create and edit provides assistance with many goals, ranging from lead generation, to developing street cred through well-timed thought-leadership pieces. Content skills include, but aren't limited to, articles and blogs, e-mails, promotional collateral, infographics, e-books and white papers, website copy and more.
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