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Heather Kreiger Leads Research and Marketing for Lee & Associates in Pennsylvania

Company: 

Lee & Associates

Heather Kreiger, CCIM leads Lee & Associates research and marketing functions across its Pennsylvania offices in Harrisburg, Plymouth Meeting and Pittsburgh. She is also a member of the Pennsylvania leadership team, where she contributes to broader company strategy, operational planning and the development of policies and standard operating procedures. 

On the research side, Kreiger oversees the firm’s market intelligence platform and research team, including the management and continued development of its centralized property and market database. She has a significant expansion and restructuring of Lee & Associates’ research platform, transforming what had largely been a collection of disconnected spreadsheets into a centralized, connected market intelligence system. As editor of the firm’s quarterly market reports and growing portfolio of specialty research, she identifies opportunities to expand the data, markets and subject areas the company tracks. She also works directly with brokerage teams and clients on custom research assignments ranging from development and investment analysis to market positioning, site selection and support for zoning and other real estate decisions. 

A significant part of Kreiger’s role is translating market data into useful business intelligence. She regularly presents on commercial real estate trends to clients, economic development organizations and industry groups, and provides training to employees to strengthen their understanding and use of research. Beyond reporting what is happening in the market, brokers, clients, investors and developers rely on Kreiger for market intelligence to inform business decisions. 

On the marketing side, Kreiger leads the Pennsylvania marketing team and is responsible for developing and overseeing the firm’s strategic marketing plan. Her responsibilities include brand and content strategy, policies and procedures, marketing infrastructure, and aligning the firm’s research, marketing and business-development efforts. 

These are just a few reasons Heather Kreiger is among the Washington DC & Mid-Atlantic Connect CRE 2026 Women in Real Estate Award winners. The award honors the achievements and inspirational stories of women who have reached respected leadership positions and taken on mentorship roles.

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Heather Kreiger

About Amy Wolff Sorter

I love content. I love writing it, visualizing it, and manipulating it to fit into different formats. I have years of experience in working with content, both as creator and editor. The content I create and edit provides assistance with many goals, ranging from lead generation, to developing street cred through well-timed thought-leadership pieces. Content skills include, but aren't limited to, articles and blogs, e-mails, promotional collateral, infographics, e-books and white papers, website copy and more.