Westfield, Uber Unveil First of Its Kind Initiative

National + Weekender | September 1, 2017

Westfield Corp. and Uber struck an agreement that pairs the popular ridesharing technology with the retail developers’ large portfolio across the United States. The multi-faceted partnership includes a variety of customer services and benefits designed to make shopping at a Westfield center more convenient and enjoyable.

Westfield will host designated drop-off and pick-up stations for Uber vehicles at every one of its shopping centers in the U.S., and will digitally map those locations onto Uber’s rider application. That means anyone requesting a ride with Uber will be able to quickly identify where they should get picked up and dropped off when traveling to and from the shopping center in an Uber.

The deal also includes the introduction of Westfield’s first permanent Uber Lounge (pictured) at Westfield Century City in Los Angeles, which is undergoing a $1 billion renovation.

In the future, Westfield centers will host between one and 10 Uber stations. And, at selected Westfield destinations, the Uber stations will also include kiosks with customer service representatives and brand ambassadors.

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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