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Westfield, Uber Unveil First of Its Kind Initiative

National  + Weekender  | 

Westfield Corp. and Uber struck an agreement that pairs the popular ridesharing technology with the retail developers’ large portfolio across the United States. The multi-faceted partnership includes a variety of customer services and benefits designed to make shopping at a Westfield center more convenient and enjoyable.

Westfield will host designated drop-off and pick-up stations for Uber vehicles at every one of its shopping centers in the U.S., and will digitally map those locations onto Uber’s rider application. That means anyone requesting a ride with Uber will be able to quickly identify where they should get picked up and dropped off when traveling to and from the shopping center in an Uber.

The deal also includes the introduction of Westfield’s first permanent Uber Lounge (pictured) at Westfield Century City in Los Angeles, which is undergoing a $1 billion renovation.

In the future, Westfield centers will host between one and 10 Uber stations.  And, at selected Westfield destinations, the Uber stations will also include kiosks with customer service representatives and brand ambassadors.

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Inside The Story

Connect With WestfieldConnect With Uber’s Amy Friedlander Hoffman

About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.

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