A recently released app called Skrite allows users to stand outdoors, point their iPhones to the sky, write a message or post a photo or emoji. When that “send” button is pressed, said message, photo or emoji will be posted on the sky, for other Skrite users to read and marvel over. The augmented reality app is available on the iOS platform right now; there isn’t one for Android users.

“Commodiziation of the sky is inevitable,” notes a release about Skrite, going on to say app’s – er – applications can include creating quirky “Skrites,” (sky messages) over a user’s house or business advertising.

Not all are enamored with the AR skywriting app, however. Concerns have been raised about “ambush marketing,” in which rival advertisers muscle in on an event with sponsors by posting their ads in the sky.

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