Gift-giving season is in bloom, and Westfield is ready to offer its shoppers something new. With the mall owner’s recently completed $1-billion renovation of its Century City shopping center in Los Angeles, Westfield is officially launching a 1,200-square-foot permanent pop-up space.

As a place designed to curate the spirit of discovery, the pop-up real estate offers a platform for short-term concepts to showcase their products. Kicking off with a Hermés experience that lasts until November 19, C Magazine’s first brick-and-mortar store, “State of the Mind Curated by C Magazine” is set to follow. Through the editorial team’s efforts, the shop will be filled with more than 100 California-based designers and brands that will coincide with an e-commerce site.

Last year, Westfield Topanga’s Kylie Cosmetics pop-up shop depicted how successful this model can be. In only two weeks, the store attracted more than 20,000 shoppers and generated about four billion media impressions.

Subscribe to Connect Weekender

For comments, questions or concerns, please contact Daniella Soloway