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Shops are Popping Up at Westfield’s Century City, Literally

National  + Weekender  | 

Gift-giving season is in bloom, and Westfield is ready to offer its shoppers something new. With the mall owner’s recently completed $1-billion renovation of its Century City shopping center in Los Angeles, Westfield is officially launching a 1,200-square-foot permanent pop-up space.

As a place designed to curate the spirit of discovery, the pop-up real estate offers a platform for short-term concepts to showcase their products. Kicking off with a Hermés experience that lasts until November 19, C Magazine’s first brick-and-mortar store, “State of the Mind Curated by C Magazine” is set to follow. Through the editorial team’s efforts, the shop will be filled with more than 100 California-based designers and brands that will coincide with an e-commerce site.

Last year, Westfield Topanga’s Kylie Cosmetics pop-up shop depicted how successful this model can be. In only two weeks, the store attracted more than 20,000 shoppers and generated about four billion media impressions.

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