Retail: It’s Not Dead Yet
Though it might seem hard to believe in light of news concerning major retailers that are shuttering stores, bricks-and-mortar retail stores are not dead yet. Far from it. In fact, according to a recent blog penned by Cushman & Wakefield’s David Gorelick and John Morris, bricks-and-mortar are still very much relevant. “Simply stated, these stores have become only one aspect of the overall consumer experience,” the authors said.
Retail leaders Gorelick and Morris, who head up the company’s industrial services group, did point out, however, that retailers can’t just dismiss e-commerce, and that brands and stores need to be nimble and able to adapt quickly in the evolving retail landscape. Furthermore, companies need to do a better job of making decisions that “exploit the unique synergies between the retail and industrial, logistics and e-commerce sectors,” the authors said.
These days, retail and logistics strategies are, in the words of Gorelick and Morris, “inextricably linked.”
Pictured: Caruso’s Americana at Brand
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