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Lollapalooza Anticipated to Boost Hotel, Retail Revenue

Lollapalooza, the famed four-day concert event, is set to return to Grant Park once again. This year’s festival dates are August 3-6, and the lineup is expected to draw visitors and crowds from all across the country and the world.

The featured acts include performers across a variety of genres, including pop, alternative rock, heavy metal, punk rock, and electronic dance music. Lollapalooza generally hosts a sold-out crowd of about 400,000 each year.

The festival comes on the heels of several other key events drawing huge numbers in Chicago, including Taylor Swift, Beyonce, and the NASCAR Street Race. The result has been a surge of hotel occupancy across the state, with Illinois reporting a record high of nearly $308 million in hotel revenue in the past 12 months.

Lollapalooza will bring a wave of concertgoers into the city who are expected to drive business at downtown hotels, closing out a busy summer of tourism throughout Chicago.


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About Jasmine Kilman

Jasmine Kilman is Content Director of Connect Commercial Real Estate, covering Chicago and greater Chicagoland, the Midwest, Seattle, and the Pacific Northwest. She covers industry trends, transaction deals, market research, and produces daily news stories. With experience in marketing and communications for academic nonprofits and corporate clients, including Hearst Media, Hilton, and Coldwell Banker, Kilman has written about commercial real estate, environmental, social, and corporate governance (ESG), technology, healthcare, and philanthropy. She was born and raised in California and graduated with a degree in public relations. In her spare time, Kilman enjoys hiking and traveling to new locations with her family.