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JLL’s Dan Fernandes Leads with Integrity

National  + Weekender  | 

By Dennis Kaiser

Dan Fernandes is a Senior Vice President and the National Leader of VetNet, JLL’s veteran-focused employee resource group. He’s also a Lieutenant Colonel in the U.S. Marine Corps Reserves.

Q: Tell us a little bit about your military background. What do you most recall about your time in the service and how it shaped your life?
A:
I am a Lieutenant Colonel (LtCol) in the Marine Corps, and have served for 24 years between active and reserve duty. My military occupational specialty is logistics, and I’m currently the Commanding Officer of a reserve unit based in NYC.

I joined the Marine Corps for many reasons. The most prominent is that I am a first-generation American. My dad immigrated from Portugal, and both my parents raised my siblings and me with a sense of patriotism. They instilled in us the belief that America is the greatest country in the world, that we should be thankful for our freedoms, and everyone should do their part. For me, that part was to become a Marine. Being a Marine has shaped my life in almost everything I do. Integrity is more than just a word to me. Marines put their trust in my ability and, as a veteran of the Iraq War, the gravity of what that means is not lost on me.

Q: Why did you decide to join JLL, and what is your current role?
A:
I started working at JLL because I had transitioned into the commercial real estate industry, and JLL is a world-class organization of which I wanted to be a part. The inclusive and collaborative culture at JLL is fostered at the most senior levels in the firm, and it really makes a difference in the way we operate. Currently, I am a Global Account Director in our Corporate Solutions group. My job is to provide our clients with strategic guidance regarding real estate activity and management and then transfer that plan into tactical execution to help them achieve their business objectives.

Q: What advantage do those with military backgrounds bring to the CRE industry?
A:
My military background has helped me a great deal. When I look back at some of the leadership training I participated in through the Marine Corps, it very easily transferred to the civilian business world. The ability to think creatively and act decisively – both in a timely manner – have certainly helped my civilian career.

Q: What advice do you have for others considering shifting into CRE roles from military service?
A:
My advice for those considering a career in CRE is to absolutely get involved. It is an industry that encourages teamwork, and rewards a strong work ethic. I would encourage joining industry groups such as BOMA and IFMA, and utilizing resources that are available to learn more about the industry.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.