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National  + Apartments  | 
Apartment demand is expected to continue outpacing supply

Greg Willett Joins IPA to Spearhead Multifamily Research

Greg Willett has joined Marcus & Millichap as first VP responsible for spearheading the company’s Institutional Property Advisors (IPA) multifamily research. A 25-year veteran of multifamily research, Willett is one of the industry’s most quoted experts on economic and housing trends. 

“Greg is an iconic member of the multifamily industry’s research community,” said John Chang, SVP and national director of Marcus & Millichap’s Research Services. “He is the ideal person to lead our IPA multifamily research efforts as his decades-long experience and unique insights will support and empower decisions by institutional and major private investors. Greg brings a powerful perspective that weaves hard data with market nuances that will help multifamily investors define their strategies in 2022 and beyond.” 

Before joining IPA, Willett spent 22 years at RealPage Inc., where he served as chief economist responsible for the company’s real estate industry research and analysis team. He is active in the National Multifamily Housing Council, Urban Land Institute, and National Apartment Association. 

The news follows Thursday’s announcement that Brian Eisendrath has joined the IPA team as executive managing director, specializing in multifamily debt, equity, and capital markets advisory services.  

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IPA's Willett

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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