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By: Dennis Kaiser

Starwood Retail Introduces Pop-Up Contest Winners

National  + Weekender  |  September 22, 2017

Four entrepreneurs will have the chance to test their retail concepts during the critical holiday shopping season at three Starwood Retail Partners centers as part of its “The Challenge: Battle of the Pop-Up” contest. The winners were awarded rent-free space, use of existing fixtures and free utilities for six months, beginning in November.

Starwood Retail Partners’ Catherine Loy says, “We are so excited for these entrepreneurs, and for our properties, as we help to develop the retailers of tomorrow.”

The Challenge: Battle of the Pop-Up began earlier this summer when entrants submitted applications. Winners were selected based on business strategy, concept creativity, and likelihood of profitability, among other criteria. They were required to obtain a business license by November 1, 2017, and be prepared to operate their business during mall hours from November 1, 2017, through April 30, 2018.

The winners included:

  1. Gateway Mall in Lincoln, NB: h.flynn, custom apparel and accessories for girls and women of all ages and sizes from entrepreneur Hayley Stamper
  2. Gateway Mall in Lincoln, NB: Feya Candle Company, offering scented soy candles from entrepreneur Sarah Mullins
  3. Great Northern Mall in North Olmsted, OH: NoBasis, which offers customizable black hoodies and T-shirts printed with humorous, tongue-in-cheek text including “Currently Procrastinating,” “Sorry I’m Late I Was Taking Selfies,” novelty items and athleisure wear from entrepreneur Althea Young
  4. Stony Point Fashion Park in Richmond, VA: MediaNoche, a haberdashery, artist collective and gift emporium from entrepreneur Jill Hammer

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.
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