Companies Look to High Schools for Workforce Needs

National + Weekender | August 16, 2018

High schools around the country are revolutionizing the American education system. Titans of the business world, including CVS and Tesla, are beginning to implement skills-based programs into high school curriculum.

These vocational programs specifically aim to help those who might lack the academic skill or the financial footing needed to pursue bachelor’s degrees, and develop the tools necessary for a secure future with steady employment. However, the resurgence of career education programs has caused much controversy. Some worry that students who are less financially and academically inclined will be coerced into such programs, limiting their potential career options.

Educators, however, are seeking to avoid the mistakes of earlier programs. Students in the new programs are required to take academic classes as well, to complete pre-college requirements. These programs have already taken root, with the number of high-school students participating in career education rising 22% over the last decade. They are continuing to widen the pool of workers in tight labor markets, and in turn, provide secure futures for the next generation.

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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