ZEISS Innovation Center Combines Business Lines in One Facility
The new ZEISS Innovation Center at 5300 Central Pkwy. in Dublin, CA brings together different lines of business within one facility. And, the office and R&D facility cements ZEISS’ presence as a major part of the Bay Area’s innovation economy.
The 208,650-square-foot three-story building sits on 11.36 acres. The site development includes the supporting parking area, service zone, landscaped areas and infrastructure to sustain an on-site wetland. To support the function of an existing wetland, the Gensler team designed the building to embrace the natural feature and make it a key element from the arrival point.
Inspired by the client vision to make the unnecessary invisible, the design showcases the ZEISS brand and mission with a minimalist aesthetic. The atrium spaces create opportunities for connection and activity. Glass and light define labs at the ground floor, transparent glass on the upper floors denote work areas and translucent vertical fins were used on all elevations to control light.
Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM.
In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.