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ZEFR Continues Marx Realty’s Leasing Streak at 10 Grand Central

Content targeting company ZEFR signed a 15,000-square-foot, 10-year lease at Marx Realty’s 10 Grand Central. The company is relocating from 292 Madison Ave.

JLL’s Cynthia Wasserberger, Sam Seiler, David Kleiner and Carlee Palmer are handling lease-up at the repositioned Midtown East property. Since Marx Realty began the property’s $48-million makeover in mid-2018, occupancy has increased from 78% to 93%.

““ZEFR is the type of cutting-edge tenant that gravitates towards the authentic and highly designed hospitality-like office space that uniquely defines 10 Grand Central,” said Craig Deitelzweig, Marx Realty’s CEO. “They instantly fell in love with the warm and inviting nature of the building, and they know that no other space would better help them in attracting the best talent in New York.”

Other recent signings at 10 Grand Central include Crux Informatics, a Goldman Sachs-based provider of data onboarding services; insurance giant MassMutual and international news agency Agence France-Presse.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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