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Boston & New England  + Metro Boston  + Retail  |  August 17, 2026
Paul Bubny
By: Paul Bubny

Wrentham Village Adds to Extensive Lineup of Outlet Stores, Dining Options

Wrentham Village Premium Outlets, New England’s largest outdoor outlet shopping destination, is expanding its portfolio of diverse brands, with HARIBO recently holding its grand opening. Arc’teryx Factory Outlet and Gong Cha will follow later this month.

The Wrentham Village location is one of the first U.S. retail outlets for HARIBO, a German confectionery brand. Zwilling Factory Outlet and Birkenstock will be the next stores to open in September. They join a lineup of more than 150 brands and dining options.

“August is shaping up to be one of our biggest months yet,” said Ashley Feldhouse, Area Director of Marketing and Business Development. “Welcoming HARIBO to New England with a full weekend of grand opening festivities shows just how much momentum we’re building at Wrentham Village Premium Outlets. With Arc’teryx and Gong Cha right behind them, plus Birkenstock and Zwilling on the way this September, there’s truly something for every guest to discover in the months ahead.”

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).
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