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Women in Real Estate 2018: Colliers’ Ford is a Juggernaut of Seattle CRE

An EVP at Colliers International, Laura Ford is a 20+ year CRE veteran specializing in office leasing and sales in the highly-competitive downtown Seattle market. By themselves, the numbers bear out Ford’s reputation as a multiple-award-winning juggernaut of the local market: leases and sales totaling more than 11 million square feet since she began her career, with two million of those square feet in 2017 and 2018 alone.

That’s just one reason we chose Ford as one of the 2018 Women in Real Estate Award winners. Connect Media’s Women in Real Estate Awards honor the achievements and inspirational stories of women who have reached respected positions of leadership and play key mentorship roles for others.

Ford uses her own market knowledge and understanding of the evolving Seattle economy to position buildings and connect space with tenants not traditionally associated with that kind of property.

A case in point is Amazon’s 2017 lease of 485,000 square feet on the upper floors of the Macy’s flagship at 300 Pine St. She and her partners knew Amazon was in the market for more space, and the Macy’s building offered a Downtown location with large floorplates.

And, while commission-based professions such as commercial brokerage generally breed a reluctance to share “trade secrets,” Ford goes in a different direction. She and her partners are perhaps the most collaborative team in Colliers’ Puget Sound offices.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).