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Women in Real Estate 2020: Greystone’s Lisa Fischman Believes in Communication and Trust

Lisa WischmannAfter nearly a decade in commercial real estate, Lisa Fischman is still struck by the parallels of her current work with her former life as an advertising executive at J. Walter Thompson (today, Wunderman Thompson). As she sees it, success in either field comes down to two things.

“Whether a major multinational food conglomerate wants the perfect medium to achieve their corporate goals, or a property owner is looking for a financing specialist with the creative and fiscal prowess to maximize their return, the key constructs for success are the same: communication and trust,” she says.

Fischman’s successes as a Greystone VP entail communication and trust and, not infrequently, creativity. An example is a recent transaction on behalf of a not-for-profit assisted living operator.

One of FHA/HUD’s least known programs is the 241(a), which allows for the construction of an addition to a building that is already HUD insured. The 241(a) has certain stipulations, one of which is that the interest rate can typically be locked at a significantly higher rate than ground-up construction.

Looking for a solution to this prospect, Fischman went into uncharted waters, ordered complicated legal opinions from a D.C. law firm, and provided underwriting data to prove certain projected values and construction costs. She even gave the client a sewage design recommendation during the early engineering planning stage that ultimately proved to be a game-changer for the project.

These are just some of the reasons we chose Fischman as one of the 2020 Women in Real Estate Award winners. Connect Media’s Women in Real Estate Awards honor the achievements and inspirational stories of women who have reached respected positions of leadership and play key mentorship roles for others.

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Inside The Story

Meet the 2020 Women in Real EstateConnect With Greystone's Fischman

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).