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Windsor and Disaster Philanthropy Partner on Wine Auction

This month marks the first anniversary of the 9,639 wildfires that affected more than 10,000 California residents and businesses in 2020 — from the Wine Country down to the Hollywood Hills. As the 2021 wildfire season fast approaches, celebrities are showing support and solidarity by partnering with Windsor Vineyards and the Center for Disaster Philanthropy (CDP) to auction exclusive wines with 100 percent of proceeds benefiting wildfire victims in the state.

Windsor Vineyards and the Center for Disaster Philanthropy have enlisted stars including Zooey Deschanel, Jeff Bridges, Kim Basinger, Fran Drescher, Melissa Joan Hart, Ryan Guzman, Kevin O’Leary, Denise Richards, Sydney Sweeney, Sahara Ray, Corbin Bernsen, Jean Smart and Alison Sweeney to design exclusive wine labels to adorn magnums of Windsor Vineyards wines.

“The wildfires and the pandemic compounded to devastating effect for many Californians in 2020,” said Patricia McIlreavy, president and CEO of CDP.

The limited-edition wine magnums will be auctioned on eBay starting now through June 10, with proceeds benefiting the CDP California Wildfire Recovery Fund. Donations to the fund will support communities across the state that are rebuilding and recovering from wildfires.

“As a Sonoma-based wine company, we feel a great affinity to the local community that was and continues to be affected by wildfires,” said Jessica Kogan, chief digital officer of Vintage Wine Estates, owner of Windsor Vineyards. “Given Windsor’s 60-year history of producing the most exciting custom wine labels and bottle etches, a charity auction celebrating the creativity of today’s most inspiring generational stars felt right. It’s a perfect way for us to help make a real difference and support a cause that quite literally hits close to home.”


Inside The Story

Center for Disaster Philanthropy

About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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