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Willis Tower’s 300K-SF Expansion Gets a Name

With a nod to the property’s previous life as the headquarters of Sears, EQ Office has given a name to the centerpiece of its $500-million renovation program underway at the base of Willis Tower. Known as Catalog, the five-story space will offer a mix of restaurants, first to market retailers, entertainment options and fitness boutiques.

“Catalog represents everything we love about Chicago, from the energy of the neighborhoods to the diversity of the city’s design and architecture,” said David Moore, SVP and portfolio director, EQ Office.

As previously reported, the space will be anchored by food hall operator Urbanspace, which will occupy 14,000 square feet within Catalog. In all, there will be more than 300,000 square feet of new retail, dining and entertainment space at the tower’s base, along with 150,000 square feet of new space for tenant use within the tower and a 30,000-square-foot deck and garden.


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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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