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California  + Office  | 

Will Glendale Feel the Crunch from Nestle’s Departure?

By Dennis Kaiser

Nestle became Glendale, CA’s signature HQ in the 1990s, following the disappearance of Glendale Federal Savings, Genstar Mortgage, Fremont Insurance and The Disney Stores. The question is now what impact the Nestle’s HQ relocation to Rosslyn, VA will have on Glendale.

Connect Media asked Colliers International’s Dick Schnell, who helped bring Nestle to Glendale, and Charles Dunn’s Bill Boyd, one of the market’s most tenured brokers, how they expect the departure of 375,000 square feet will play out over the next 18 months.

Q: How did Nestle end up in Glendale, and who was involved in the deal?

A: Schnell They needed 350,000 square feet, and we conducted a study from Santa Barbara to the Mexican border to identify options. They settled on a development site on Brand Blvd., next to the 134 Freeway. The property was partially owned by the City of Glendale, and the other portion was owned by Glendale S & L.

Carnation (now Nestle) wanted to be a tenant, so we brought in John Miller of Lincoln Property Co. to develop a 500,000-square-foot building to be occupied by Carnation and Glendale S & L. Carnation’s lease was a carried equity lease, which provided them with a long-term lease and an equity position.

Prior to completing the transaction, Carnation was acquired by Nestle. The initial lease term was 20 years, and Nestle eventually exercised one or two of their options to extend the term.

Q: Given Nestle’s footprint, what does their relocation plan mean for the market?

A: Boyd If all of the space was vacated today, it would cause the current 10% vacancy (600,000 square feet) to jump to 16% (975,000 square feet) within the city’s six million square feet of non-owner user office buildings, in excess of 10,000 total square feet.

The concern is with annual absorption. It’s taken the last six years for vacancy to reach 10%, after being in excess of 20%. The quick math confirms that, given the current absorption, the Glendale office market will need another 45 months to return to a 10% vacancy.

Q: What impact will that vacancy bump have on rents?

A: Boyd Most assume quoted rents will plateau, and the competition of office tenancy will cause an increase in the “free rent” provided for both new leases and renewals. The market learned that securing the lease is paramount, and providing a tenant up to nine months of “free rent” for a five-year lease term is preferred compared to not making such a deal, and still having the same vacancy nine months later.

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Inside The Story

Read more at LA TimesConnect With Colliers’ SchnellConnect With Charles Dunn’s Boyd

About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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