It looks like Whole Foods Market is downsizing in the Los Angeles area to compete with Trader Joe’s. The upscale grocer has launched a new concept called 365 by Whole Foods Market that will open in Silver Lake next year.
The store will be smaller than the average Whole Foods, at 30,000 square feet. The chain has 24 stores in the Los Angeles area.
365 stores are considered to be a lower price point than most Whole Foods, making it a possible competitor with Trader Joe’s.
This move comes at a time when grocery competition is fierce in Los Angeles. Fresh & Easy just closed 30 stores last spring, while Haggen has laid off several workers while it was trying to expand in the area.