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National  + Retail  | 

White Paper: Three Trends Drive Consumer Behavior in 2025

In 2025, the retail consumer is motivated by value-driven shopping, demand for flexibility across touchpoints and the power of unique retail moments, Placer.ai says in a new white paper. Titled 3 Consumer Trends to Watch in 2025, the white paper explores key trends shaping consumer behavior this year along with strategies helping top brands drive foot traffic to brick-and-mortar stores.    

In the report, you’ll find out:  

  • Who the shoppers are driving the shift towards thrift stores and off-price apparel retailers  
  • How consumer interaction with superstores has changed over the past five years 
  • Which retail category has emerged as a new, hot lunchtime destination  
  • Which pop culture collaborations drove foot traffic in 2024 and early 2025  
  • What classic product was the focus of a highly successful viral marketing campaign this year 

On May 13, Placer.ai will present a webinar featuring director of research Caroline Wu. Titled “Macroeconomic Retail Trends and Consumer Behavior Impacting CRE,” the discussion will explore how consumer behavior has shifted in the first quarter of 2025, how it impacts non-discretionary and discretionary categories, what might be expected moving forward and how commercial real estate can pivot to address these changes. Click here to register.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

  • ◦Economy
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