White Lodging Unveils $350M+ MXU in Northwest Indiana
White Lodging unveiled plans for a more than $350-million transformation of a site in Merrillville, IN where its hospitality origins began in Northwest Indiana. The concept, The Farm at Crossroad Commons, is inspired by Indiana’s agricultural heritage and well-known moniker as the Crossroads of America.
The 40-acre mixed-use redevelopment at the corner of U.S. Highway 30 and Interstate 65 will support local and regional tourism and economic development. The centerpiece is a working education-based farm and greenhouse, a visitor’s center, and indoor-outdoor meeting and event center with more than 104,500 square feet of flexible space.
Also planned are four hotels with 520 guestrooms, a microbrewery, distillery, two restaurants, an art gallery and a 100,000-square-foot office building, among other features.
White Lodging’s Bruce White says, “This project will serve as a long-standing anchor for economic development and a true transformational destination for visitors to the region – just as the Radisson and Star Plaza Theatre did for so many years.”
Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services.
In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company.
In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix.
Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator.
Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements.
Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.
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