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Freeways

What’s Driving Uptick in Reverse Commutes?

The trend of living within urban centers is increasing, though it is creating an unexpected situation. According to JLL’s newest Ambitious Thinking research on Smart Cities called “Live, Work, Play?,” urban jobs are not necessarily following as fast, and that’s drastically increased the number of people enduring the daily slog of a reverse commute.

JLL’s Jonathan Geanakos says, “The ‘live, work, play’ lifestyle remains an aspiration for many highly-educated Millennials in the market today, despite investment strategies which are being fueled by this mixing of uses. Today’s workforce is increasingly opting to live in urban areas, but their jobs may, in fact, be elsewhere. As employers catch up to investors, this will continue to present opportunities for urban-centric strategies for more investors in more markets.”

More than 4.8 million people in the top 25 regions studied by JLL commute from central cities to suburban jobs, with an average reverse commuting rate of 46%. Compared to 2011, the number of workers making that reverse commute is up 11.6% in major markets overall, including Denver (21.9% increase), Phoenix (18.5%), San Jose (14.6%) and Boston (14.3%).

JLL also found not all cities are created equal when it comes to attracting highly-educated talent. Research showed that more than 50% of the growth in the highly-educated population in central cities from 2008-2016 occurred in just six large cities: New York (365,000), Los Angeles (189,000), Chicago (162,000), Houston (119,000), Philadelphia (109,000) and Seattle (93,000).

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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