High-rise commercial buildings

Sub Markets

Property Sectors

Topics

California CRE News In Your Inbox.

Sign up for Connect emails to stay informed with CRE stories that are 150 words or less.

New call-to-action
California  | 

What’s a Better Investment, Facebook or Real Estate?

If a San Francisco median house purchase was made with a 20% down payment rather than all cash, and adjusted for closing costs, total cash return translates to 339% over the period from 2011 to 2016. Paragon Real Estate Group’s latest market report for the City reveals that a down payment of $152,000 in 2011 would have turned into roughly $667,000 in 2016 net sale proceeds.

By comparison, an investment in Facebook would have returned 174%, and Apple 163%. An investment in soybeans would have lost 23% and gold would have lost 18%.

A few other key findings from Paragon include:

  • An all cash, 2011 purchase would have generated large, additional financial returns in the form of extremely low monthly housing costs.
  • San Francisco median house prices continued to appreciate in 2016 at 6%, a considerably slower rate than the previous four years.
  • Condo prices basically plateaued, and dipped in some neighborhoods.
  • Condo sales accounted for 53% of San Francisco homes sold in 2016.
  • Supply, and sales, of house listings continued to dwindle, while a surge of new-construction condo projects hitting the market appreciably increased the inventory of condos available to purchase.
  • 2016 saw a reasonable adjustment to a desperately overheated market, but nothing that suggests, so far, an imminent, dramatic downturn.

For comments, questions or concerns, please contact Dennis Kaiser

Connect

Inside The Story

Read more at Paragon Real Estate GroupConnect With Paragon Real Estate Group

About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

  • ◦Economy
  • ◦Sale/Acquisition
New call-to-action
New call-to-action
New call-to-action