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Texas  + San Antonio  + Retail  | 
Whataburger Apparel

Whataburger Fans Can Wear Passions on Their Sleeves

Whataburger and Academy Sports + Outdoors have launched the first-ever Magellan Outdoors and Whataburger co-branded apparel. The apparel was made with outdoor enthusiasts in mind, and some of the unique designs pay tribute to the menu items fans can order at Whataburger.

“We had fun working with Academy and their Magellan Outdoors brand to design Whataburger apparel we know our fans will be hooked on,” said Rich Scheffler, Whataburger senior vice president and chief marketing officer.

Breathable short-sleeved woven fishing shirts, long-sleeved lightweight crew shirts, boat shorts and caps are all part of the new lineup. The full lineup is available for a limited time only at Academy Sports + Outdoors’ 106 locations across Texas. Customers who spend $20 or more in-store on products within the collection will receive a free special-edition Whataburger and Magellan Outdoors table tent, while supplies last.

Fans in other parts of the country can also get the exclusive gear online and a select number of designs will be available on Whataburger’s online Whatastore at


Inside The Story

Academy Sports + Outdoors

About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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