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Texas  + Houston-Galveston  + Retail  | 

What If Syndicate Says What Is to Texas Tower

Chicago-based restaurant group, What If Syndicate, recently signed leases for more than 8,000 square feet of retail at Texas Tower, a 47-story 1-million-square-foot class-A office tower under development in downtown Houston, according to Hines and Ivanhoé Cambridge. Led by What If Syndicate partner and two-time Michelin-starred chef, Danny Grant, etta will occupy 6,410 square feet on the first floor.

This marks the ninth signed etta location and will be the fifth location to open. The group has also committed to a second concept yet to be announced that will occupy 2,000 square feet in Texas Tower’s pavilion area.  

“With the goal of providing a curated food and beverage program to the north side of downtown and surrounding community, we are thrilled to welcome What If Syndicate not only to Houston but also to Texas Tower,” said John Mooz, senior managing director at Hines.

The new restaurant is slated to open in February 2022.

Hines and Ivanhoé Cambridge were represented by Crystal Allen with Transwestern, while What If Syndicate was self-represented.


Inside The Story

John Mooz

About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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