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What Does Intel’s $15.3B Car-Camera Buy Mean?

Santa Clara, CA-based Intel Corp. made a $15.3-billion bet on securing a position in the burgeoning Bay Area automotive supply chain. The semiconductor giant’s acquisition of Israeli car-camera innovator Mobileye NV is also a signal that it wants to play a much bigger role in the future of autonomous driving.

Intel joined the global race to develop advanced and fully autonomous driving programs. Chips power the semi-automated driving features used in cars today, and Intel seeks to ensure the technology remains integral in future self-driving models.

Intel’s acquisition will likely accelerate the pace at which car manufacturers and their parts suppliers develop products. Intel also believes the acquisition will allow it to capture fast-growing market opportunities in this sector of the auto-supply business, estimated to reach upwards of $70 billion by 2030.

Read more at Intel

Read more at Wall Street Journal

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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.

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