WeWork Lands at TMG’s Historic Breuner Building in Oakland
TMG Partners leased roughly 68,000 square feet of office space at 2201 Broadway in Oakland to WeWork. The global co-working behemoth will occupy three floors of the 8-story, 200,000-square-foot historic building in two phases, one commencing immediately and another in January 2020.
TMG Partners’ David Cropper says, “The iconic Art Deco-designed Breuner Building, now fully restored and renovated, is a very attractive draw for tenants such as WeWork who want an environment that combines true architectural authenticity with modern design and technology.”
Extensive renovations were made to the 1931-era building, including a façade upgrade, blade signage, fully reimagined lobby and common area, amenity upgrades, new roof, and a complete HVAC, elevator and fire life safety modernization. Large floor plates and high ceilings appeal to creative, tech and start-ups, as does a location near BART, Lake Merritt and restaurants and entertainment venues.
Savills Studley’s Steve Barker advised the tenant. Cushman and Wakefield’s John Dolby and Dane Hooks represented the landlord.
Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services.
In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company.
In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix.
Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator.
Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements.
Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.
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