The Pegasus Hospitality Group, who received the zoning approval from Southlake, has developed three Hilton-branded hotels nearby. But Community Impact reports their request for another one only said it was either going to be a Hilton, Hyatt or Marriott. The limited-service 6-story hotel will have 130 rooms, will feature a swimming pool and meeting space. Pegasus says the project is expected to cost $20 million to make. The town hopes to receive nearly $400,000 annually in bed tax from the project.

The developer stated construction will start between the third quarter of 2024 and the first quarter of 2025. The company has developed the following hotels near Southlake:

• Homewood Suites by Hilton in Trophy Club
• Tru By Hilton in Coppell
• Hilton Garden Inn by Hilton in Denton