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Wendy’s, REEF Forge Partnership to Open 700 Delivery Kitchens
The Wendy’s Company and REEF, reportedly the largest operator of delivery kitchens in North America, have forged a development commitment to open and operate 700 delivery kitchens over the next five years across the U.S., Canada and the U.K. Wendy’s and REEF expect to open approximately 50 delivery kitchens in 2021, with the remainder launched by 2025.
The commitment builds upon the successful test of eight delivery kitchens in Canada beginning in late 2020. Through this commitment, Miami-based REEF will become the first Wendy’s franchisee in the United Kingdom.
“The demand for convenient delivery solutions means we must look for opportunities beyond our traditional restaurant formats, especially in dense urban areas,” said Abigail Pringle, chief development officer at Dublin, OH-based Wendy’s. “This partnership with REEF is testimony to our ambitions, the potential we see to grow our beloved brand and our quest to reach more customers in more ways.”
- ◦Development
