Weitzman Launches Digital Campaign on Behalf of Reopening Tenants
As Texas begins its phased re-opening of retail and other businesses, Dallas-based Weitzman is using its proprietary digital platform to launch its most comprehensive campaign to date. The campaign, named “A New Together Again,” encompasses shopping center websites, social media platforms, blog posts, tenant-specific posts and video.
The campaign will continue to expand in the coming weeks, and currently encompasses hundreds of tenants and dozens of centers totaling millions of square feet.
The proprietary digital platform gives the firm’s marketing team a direct channel to speak to customers to promote its retailers and to inform about specials, operating hours and options like curbside, takeout and delivery.
These campaign messages are reaching about 85% to 87% of the population within a three-mile radius of a typical Weitzman-managed shopping center, per analytics the marketing team provided, and are being broadcast an average of three times a week.
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