Texas CRE News In Your Inbox.

Sign up for Connect emails to stay informed with CRE stories that are 150 words or less.

Sub Markets

Property Sectors


Texas  + Retail  | 

Weitzman Launches Digital Campaign on Behalf of Reopening Tenants

As Texas begins its phased re-opening of retail and other businesses, Dallas-based Weitzman is using its proprietary digital platform to launch its most comprehensive campaign to date. The campaign, named “A New Together Again,” encompasses shopping center websites, social media platforms, blog posts, tenant-specific posts and video.

The campaign will continue to expand in the coming weeks, and currently encompasses hundreds of tenants and dozens of centers totaling millions of square feet.

The proprietary digital platform gives the firm’s marketing team a direct channel to speak to customers to promote its retailers and to inform about specials, operating hours and options like curbside, takeout and delivery.

These campaign messages are reaching about 85% to 87% of the population within a three-mile radius of a typical Weitzman-managed shopping center, per analytics the marketing team provided, and are being broadcast an average of three times a week.

Get CRE News in 150 words

For comments, questions or concerns, please contact Paul Bubny


Inside The Story

Connect With Weitzman

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).