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Wayfair Brand Perigold to Launch Brick-and-Mortar Locations
Boston-based luxury retailer Perigold said Tuesday it will open its first-ever confirmed storefront at CityPlace in West Palm Beach, FL. The new venture represents a milestone in the brand’s expansion plan to build a brick-and-mortar presence in key markets, and create a real-world experience for customers.
“With this expansion, we are excited to increase access to our offering with physical store locations, where consumers and designers alike can see and experience the superior craftsmanship and materials of these amazing products in person,” said Rebecca Ginns, global head of Perigold, a Wayfair portfolio company.
Perigold plans to launch a series of retail stores in 2025, starting with the CityPlace location in the fall of next year. Along with providing shoppers with a hands-on experience, the expansion will also enable Perigold to host events and partner with local businesses.
- ◦Development

