Wal-Mart Introduces Uniquely J E-Commerce Brand

Wal-Mart Stores Inc.’s e-commerce business, Jet.com, is going upscale with a newly minted version called Uniquely J. The giant retailer plans to begin selling apparel from such specialty online retailers as ModCloth and Bonobos, as well as incorporating new higher margin private-label grocery items in an effort to capture more metro Millennial consumers.

The goal of the Hoboken, NJ-based division is to differentiate itself with specialty goods not available elsewhere, and moves it away from Jet.com’s foundation as a discount retailer. The new wrinkles in the coming months include selling roughly 60 food and household products, with future additions to encompass baby, beauty and pet products. The shift is expected to give shoppers a premium option beyond the retailers’ existing store-brand selection.

Wal-Mart bought Jet.com for $3.3 billion last year.

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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Wal-Mart Introduces Uniquely J E-Commerce Brand

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