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VTS Acquires Software Platform for Retail Landlords

VTS entered into an agreement to acquire PropertyCapsule, the marketing automation and prospecting software used by more than 50% of the top 100 retail landlords in North America, for an undisclosed sum. Thomas Byrne, CEO of PropertyCapsule and former president and COO of LoopNet, will join VTS as general manager, retail products and data, a newly-created position.

“The PropertyCapsule team has done an amazing job creating a best-in-class, innovative marketing and prospecting platform for leading retail landlords and brokerages, and I’m thrilled to welcome them to the VTS family,” said Nick Romito, CEO of VTS.

He added, “VTS is investing heavily in the retail sector and the combination of PropertyCapsule’s strong market traction and the deep experience of the team made this acquisition an obvious decision.”

VTS will be showcasing PropertyCapsule at the upcoming ICSC New York Deal Making Conference in New York City on Dec 10 – 12.

Pictured: Nick Romito.

Connect National Investment & Finance is coming to New York on Oct. 23. For more information, or to register, click here.

Connect Opportunity Zones will be presented for the first time on Oct. 23 in New York. For more information, or to register, click here.

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For comments, questions or concerns, please contact Paul Bubny


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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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