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The Vi

Vitamin Shoppe Signs its First-Ever Franchise Agreement

The Vitamin Shoppe signed its first-ever franchise agreement for the operation of independently owned stores. The multi-unit agreement means that three franchise stores are opening in Texas in the communities of East Austin, New Braunfels and Harlingen.

The stores are expected to open within nine months. This is the first time in its 44-year history that The Vitamin Shoppe has partnered with independent operators for franchise locations.

The franchisees for this agreement are Joey and Marcy Zayas, who also own a Texas-based land development and management company. Marcy Zayas was previously a store manager of The Vitamin Shoppe location in Brownsville for more than 12 years, providing her with a deep knowledge and understanding of the brand’s products, customer base and operations.


Inside The Story

The Vitamin Shoppe

About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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