NB Private Capital, a real estate investment firm specializing in student housing and multifamily projects, recently changed its name to Versity Investments. The change was prompted by a desire to rebrand and reflect the expanding business model of the company as it grows in size, scope and strategy. The new name reflects a more holistic approach to real estate investments as the company expands beyond student housing.
Versity takes an investor-centric approach to real estate investment, identifying evolving investor goals and objectives, then creating strategies around real estate projects that align with those goals. With an added emphasis on institutional investment, development and an expansion into new real estate markets, company leaders believed it was time to rebrand and update the company name.
“NB Private Capital has long stood for cogent real estate strategy, results-oriented investments and management, and superior investor relations,” said Blake Wettengel, CEO and co-founder of Versity. “Our new name better reflects our growth as we’ve expanded from a small boutique firm to a mid-sized company with a new and exciting expansion of scope and strategy.”
Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM.
In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.