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California  + Finance  | 
Dealmaking activity abounded at the NMHC Annual Meeting in Orlando

USC Casden Forecast: Expect Triple-Digit Rent Increases

The 2019 USC Casden Economics Forecast predicts that the average Southern California apartment dweller will pay at least $100 more per month by 2021. While salaries increased slightly more than rents across SoCal in 2019 – indicating a slight uptick in affordability – housing costs and below-average construction of units are forcing workers to seek employment elsewhere.

“Rents are continuing to rise, and at a slower pace. And rents in the past year rose a little bit less than renter incomes,” said Richard Green, director of the USC Lusk Center for Real Estate, which authors the forecast each year. “Still, an ongoing lack of affordability is causing skilled workers to flee the region and seek employment and housing elsewhere.”

The annual forecast predicts that over the next two years, rents will increase over their 2019 levels by $139 in Los Angeles County, $106 in Orange County, $209 in San Diego County, $110 in Ventura County and $100 in the Inland Empire, which includes San Bernardino and Riverside counties.

Meanwhile, vacancy rates remained relatively stagnant, as SoCal added new units at a much slower rate than other western U.S. cities.

For comments, questions or concerns, please contact Dennis Kaiser

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Inside The Story

Download 2019 USC Casden Economics ForecastConnect With USC Lusk Center's Dr. Green

About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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