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Urban Umbrella Partners with Madison Avenue BID
Urban Umbrella has partnered with Madison Avenue Business Improvement District (BID), as part of the BID’s effort to promote safe sidewalks, without detracting from the aesthetic investments in the avenue’s storefronts and building design. The district extends from East 57th to East 86th Street in Manhattan.
“Urban Umbrella is a game-changer; it takes what was a necessary element of the New York City streetscape and not a particularly welcome one — scaffolding — and turns it into an amenity,” said Matthew Bauer, president of Madison Avenue BID.
Bauer continued, “Urban Umbrella scaffolding allows for passage of light and air, complements the Upper East Side’s historic architecture, and generally looks good, making the street more inviting for pedestrians. What other scaffolding can you compare to an Italian loggia?”
Organizations and businesses located within the BID will receive a 20% discount on Urban Umbrella’s scaffolding.
