Advertise, Promote, Attend, Create – Work with Connect.
A full service marketing and PR agency.
Meet the team behind the machine and taste a little of the secret sauce.

New York & Tri-State CRE News In Your Inbox.

Sign up for Connect emails to stay informed with CRE stories that are 150 words or less.

Sub Markets

Property Sectors


New York & Tri-State  + Retail  | 

Urban Umbrella Partners with Madison Avenue BID

Urban Umbrella has partnered with Madison Avenue Business Improvement District (BID), as part of the BID’s effort to promote safe sidewalks, without detracting from the aesthetic investments in the avenue’s storefronts and building design. The district extends from East 57th to East 86th Street in Manhattan.

“Urban Umbrella is a game-changer; it takes what was a necessary element of the New York City streetscape and not a particularly welcome one — scaffolding — and turns it into an amenity,” said Matthew Bauer, president of Madison Avenue BID.

Bauer continued, “Urban Umbrella scaffolding allows for passage of light and air, complements the Upper East Side’s historic architecture, and generally looks good, making the street more inviting for pedestrians. What other scaffolding can you compare to an Italian loggia?”

Organizations and businesses located within the BID will receive a 20% discount on Urban Umbrella’s scaffolding.


Inside The Story

Connect With Urban Umbrella

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).