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California  + Apartments  | 

Untangling California’s Housing Nightmare

The troubles tarnishing the Golden State started decades before the most recent round of wildfires that have inflicted huge losses to both property and lives. Those events across the state have brought into clear focus the nightmare California faces trying to solve a complex housing crisis.

The state wasn’t delivering enough housing to meet demand before the fires, and now that many were destroyed, California faces an even steeper climb. Governor Gavin Newsom has made building more houses a priority, citing a McKinsey & Co. report that indicated the state needed 3.5 million new homes by the middle of next decade, though some believe it may take the state until 2050 to meet the target.

Demand has elevated housing prices in the state and driven the median price above $600,000, a number more than double the national average. Four of the U.S.’s top five most expensive residential markets are in California — Silicon Valley, San Francisco, Orange County and San Diego, with Los Angeles coming in No. 7.

The cost burden translates to renters too, who must spend more than 30% of their income on housing.

Bloomberg points out reasons behind California’s current severe housing shortage include “bad government—from outdated zoning laws to a 40-year-old tax provision that benefits long-time homeowners at the expense of everyone else.”

For comments, questions or concerns, please contact Dennis Kaiser

Connect

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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